For Us, by Them?: A Study on Black Consumer Identity...

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Howard Journal of Communication 2019 / 11

For Us, by Them?: A Study on Black Consumer Identity Congruence & Brand Preference

Addie, Yewande O., Ball, Brett, Adams, Kelsy-Ann
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Journal:
Howard Journal of Communications
DOI:
10.1080/10646175.2019.1697399
Date:
November, 2019
File:
PDF, 1.61 MB
2019
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