Does the guerrilla win, if he does not lose? Advertising...

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Does the guerrilla win, if he does not lose? Advertising media practitioners' views on guerrilla marketing challenges and potential negative consequences

Roux, Thérèse
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Journal:
Journal of Public Affairs
DOI:
10.1002/pa.2007
Date:
January, 2020
File:
PDF, 537 KB
2020
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