Regulatory focus and choice: The impact of control...

Regulatory focus and choice: The impact of control perceptions on advertising effectiveness

Dodoo, Naa Amponsah, Wu, Linwan
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Journal:
Journal of Marketing Communications
DOI:
10.1080/13527266.2019.1671477
Date:
October, 2019
File:
PDF, 2.60 MB
2019
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