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Taking a Ride on Mature Carrier Products to Push a New Technology: The Diffusion of Add-Ons
Orbach, Yair, Fruchter, Gila E., Varsano, NaorVolume:
17
Journal:
Review of Marketing Science
DOI:
10.1515/roms-2019-0042
Date:
November, 2019
File:
PDF, 3.60 MB
2019