“How Ad Music Attitude-Based Consumer Segmentation Can...

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“How Ad Music Attitude-Based Consumer Segmentation Can Help Advertisers”

Raja, Md Washim, Anand, Sandip, Allan, David
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Journal:
Journal of International Consumer Marketing
DOI:
10.1080/08961530.2020.1731398
Date:
February, 2020
File:
PDF, 1.37 MB
2020
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