Believe It or Not: The Effect of Involvement on the...

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Journal of International Consumer Marketing 2020 / 02

Believe It or Not: The Effect of Involvement on the Credibility of Image Transfer through co-Branding

Nasution, Reza Ashari, Arnita, Devi, Purnama, Saqina Qanidya
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Journal:
Journal of International Consumer Marketing
DOI:
10.1080/08961530.2020.1731899
Date:
February, 2020
File:
PDF, 1.79 MB
2020
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