Exploring the Correlations between Green Advertising...

Exploring the Correlations between Green Advertising Creativity and Public Environmental Responses

TU, Jui-Che, ZHANG, Xiu-Yue, CHEN, Yang-Jyun
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Volume:
18
Year:
2019
Journal:
International Journal of Affective Engineering
DOI:
10.5057/ijae.IJAE-D-18-00006
File:
PDF, 494 KB
2019
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