Path to Purpose? How Online Customer Journeys Differ for Hedonic Versus Utilitarian Purchases
Li, Jingjing, Abbasi, Ahmed, Cheema, Amar, Abraham, Linda B.Language:
english
Journal:
Journal of Marketing
DOI:
10.1177/0022242920911628
Date:
March, 2020
File:
PDF, 562 KB
english, 2020