Taming Consumer Resistance for Taboo Products: The Case of PeeBuddy
Jain, Ruchi, Tandon, Anushree, Khandelwal, RuchiLanguage:
english
Journal:
South Asian Journal of Business and Management Cases
DOI:
10.1177/2277977919881418
Date:
January, 2020
File:
PDF, 965 KB
english, 2020