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Choosing an Endorser for a Women’s Sporting Event: The Interaction of Attractiveness and Expertise
George B. Cunningham, Janet S. Fink, Linda Jean KenixVolume:
58
Language:
english
Pages:
8
DOI:
10.1007/s11199-007-9340-z
Date:
March, 2008
File:
PDF, 180 KB
english, 2008