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How does green advertising skepticism on social media affect consumer intention to purchase green products?
Luo, Biao, Sun, Ying, Shen, Jie, Xia, LihuiLanguage:
english
Journal:
Journal of Consumer Behaviour
DOI:
10.1002/cb.1818
Date:
March, 2020
File:
PDF, 870 KB
english, 2020