Price? Quality? Or Sustainability? Segmenting by...

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Journal of Business Ethics 2020 / 3

Price? Quality? Or Sustainability? Segmenting by Disposition Toward Self-other Tradeoffs Predicts Consumers’ Sustainable Decision-Making

Ross, Spencer M., Milne, George R.
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Language:
english
Journal:
Journal of Business Ethics
DOI:
10.1007/s10551-020-04478-5
Date:
March, 2020
File:
PDF, 909 KB
english, 2020
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