Examining the Antecedents of Brand Engagement of Tourists...

Examining the Antecedents of Brand Engagement of Tourists Based on the Theory of Value Co-Creation

Xu, Feng, Bai, Yuli, Li, Shuaishuai
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Volume:
12
Language:
english
Journal:
Sustainability
DOI:
10.3390/su12051958
Date:
March, 2020
File:
PDF, 2.61 MB
english, 2020
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