Servitization experience measurement and the effect of servitization experience on brand resonance and customer retention
Jang, Kyeong Kook, Bae, Joonheui, Kim, Kyung HoonLanguage:
english
Journal:
Journal of Business Research
DOI:
10.1016/j.jbusres.2020.03.012
Date:
March, 2020
File:
PDF, 864 KB
english, 2020