MARKETING-MANUFACTURING JOINT INVOLVEMENT ACROSS STAGES OF...

Academy of Management Proceedings & Membership Directory 2002 / 08 Vol. 2002; Iss. 1

MARKETING-MANUFACTURING JOINT INVOLVEMENT ACROSS STAGES OF NEW PRODUCT DEVELOPMENT: EFFECTS ON THE SUCCESS OF RADICAL VS. INCREMENTAL INNOVATIONS.

SONG, MICHAEL, SWINK, MORGAN
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Volume:
2002
Journal:
Academy of Management Proceedings
DOI:
10.5465/apbpp.2002.7517616
Date:
August, 2002
File:
PDF, 142 KB
2002
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