Numeric or weighted distribution? The effect of different...

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Journal of Marketing Channels 2020 / 03

Numeric or weighted distribution? The effect of different channel performance metrics on market share

Guissoni, Leandro Angotti, Rodrigues, Jonny Mateus, Zambaldi, Felipe, Neves, Marcos Fava
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Journal:
Journal of Marketing Channels
DOI:
10.1080/1046669X.2020.1742052
Date:
March, 2020
File:
PDF, 3.55 MB
2020
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