Measuring the Impact of Cause-Related Marketing: A...

Journal of Nonprofit & Public Sector Marketing 2020 / 02

Measuring the Impact of Cause-Related Marketing: A Meta-Analysis of Nonprofit and For-profit Alliance Campaigns

Rego, Michelle M., Hamilton, Mark A., Rogers, Dana
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Language:
english
Journal:
Journal of Nonprofit & Public Sector Marketing
DOI:
10.1080/10495142.2020.1726253
Date:
February, 2020
File:
PDF, 1.88 MB
english, 2020
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