Expressive Brand Relationship, Brand Love, and Brand...

Frontiers in Psychology 2020 / 3 Vol. 11

Expressive Brand Relationship, Brand Love, and Brand Loyalty for Tablet PCs: Building a Sustainable Brand

Zhang, Shikun, Peng, Michael Yao-Ping, Peng, Yaoping, Zhang, Yuan, Ren, Guoying, Chen, Chun-Chun
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Volume:
11
Language:
english
Journal:
Frontiers in Psychology
DOI:
10.3389/fpsyg.2020.00231
Date:
March, 2020
File:
PDF, 457 KB
english, 2020
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