Engagement with chatbots versus augmented reality...

Journal of Strategic Marketing 2020 / 03

Engagement with chatbots versus augmented reality interactive technology in e-commerce

Moriuchi, Emi, Landers, V. Myles, Colton, Deborah, Hair, Neil
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Language:
english
Journal:
Journal of Strategic Marketing
DOI:
10.1080/0965254X.2020.1740766
Date:
March, 2020
File:
PDF, 1.17 MB
english, 2020
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