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Book Review
Mishra, Sanjay, Wiley, James B., Gardner, Meryl P., Coughlan, Anne T., Howell, Roy D.Volume:
35
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1177/002224379803500212
Date:
May, 1998
File:
PDF, 368 KB
english, 1998