Effects of emotions and brand personality on consumer...

Recherche et Applications en Marketing (English Edition) 2020 / 03 Vol. 35; Iss. 1

Effects of emotions and brand personality on consumer commitment, via the mediating effects of brand trust and attachment

Valette-Florence, Rita, Valette-Florence, Pierre
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
35
Language:
english
Journal:
Recherche et Applications en Marketing (English Edition)
DOI:
10.1177/2051570720905703
Date:
March, 2020
File:
PDF, 455 KB
english, 2020
Conversion to is in progress
Conversion to is failed