A Note on Generic Purchaser Generalizations and Subcultural...

A Note on Generic Purchaser Generalizations and Subcultural Variations

Wilkes, Robert E., Valencia, Humberto
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
49
Language:
english
Journal:
Journal of Marketing
DOI:
10.1177/002224298504900311
Date:
June, 1985
File:
PDF, 1011 KB
english, 1985
Conversion to is in progress
Conversion to is failed