Lit Up or Dimmed Down? Why, When, and How Regret...

Journal of International Marketing 2020 / 04

Lit Up or Dimmed Down? Why, When, and How Regret Anticipation Affects Consumers’ Use of the Global Brand Halo

Davvetas, Vasileios, Diamantopoulos, Adamantios, Liu, Lucy
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Journal:
Journal of International Marketing
DOI:
10.1177/1069031X20910112
Date:
April, 2020
File:
PDF, 556 KB
2020
Conversion to is in progress
Conversion to is failed