The impact of brand value on brand competitiveness

Journal of Business Research 2020 / 05 Vol. 112

The impact of brand value on brand competitiveness

Gupta, Suraksha, Gallear, David, Rudd, John, Foroudi, Pantea
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Volume:
112
Journal:
Journal of Business Research
DOI:
10.1016/j.jbusres.2020.02.033
Date:
May, 2020
File:
PDF, 768 KB
2020
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