Promoting consumer well-being: Examining emotion regulation...

Journal of Business Research 2020 / 05 Vol. 112

Promoting consumer well-being: Examining emotion regulation strategies in social advertising messages

Kemp, Elyria, Cowart, Kelly, Bui, My (Myla)
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Volume:
112
Journal:
Journal of Business Research
DOI:
10.1016/j.jbusres.2020.03.010
Date:
May, 2020
File:
PDF, 954 KB
2020
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