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Journal of Brand Management 2020 / 4

Exploring the interplay between customer perceived brand value and customer brand co-creation behaviour dimensions

France, Cassandra, Grace, Debra, Lo Iacono, Joseph, Carlini, Joan
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Journal:
Journal of Brand Management
DOI:
10.1057/s41262-020-00194-7
Date:
April, 2020
File:
PDF, 825 KB
2020
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