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Empirically examining the psychological mechanism of a loved and trusted business school brand
Dass, Sumanjit, Popli, Sapna, Sarkar, Abhigyan, Sarkar, Juhi Gahlot, Vinay, MudduJournal:
Journal of Marketing for Higher Education
DOI:
10.1080/08841241.2020.1742846
Date:
April, 2020
File:
PDF, 1.37 MB
2020