Make It Hot? How Food Temperature (Mis)Guides Product...

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Journal of Consumer Research 2020 / 04

Make It Hot? How Food Temperature (Mis)Guides Product Judgments

Yamim, Amanda Pruski, Mai, Robert, Werle, Carolina O C, Kirmani, Amna, Reczek, Rebecca Walker
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Journal:
Journal of Consumer Research
DOI:
10.1093/jcr/ucaa017
Date:
April, 2020
File:
PDF, 1007 KB
2020
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