Advertising Effectiveness for Multiple Retailer-Brands in a...

Journal of Marketing Research 2020 / 06 Vol. 57; Iss. 3

Advertising Effectiveness for Multiple Retailer-Brands in a Multimedia and Multichannel Environment

Danaher, Peter J., Danaher, Tracey S., Smith, Michael Stanley, Loaiza-Maya, Ruben
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Volume:
57
Journal:
Journal of Marketing Research
DOI:
10.1177/0022243720910104
Date:
June, 2020
File:
PDF, 601 KB
2020
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