Testing the Effectiveness of a Disclosure in Activating...

Frontiers in Psychology 2020 / 3 Vol. 11

Testing the Effectiveness of a Disclosure in Activating Children’s Advertising Literacy in the Context of Embedded Advertising in Vlogs

Hoek, Rhianne W., Rozendaal, Esther, van Schie, Hein T., van Reijmersdal, Eva A., Buijzen, Moniek
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Volume:
11
Journal:
Frontiers in Psychology
DOI:
10.3389/fpsyg.2020.00451
Date:
March, 2020
File:
PDF, 483 KB
2020
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