âTo trust or not to trustâ: The impact of social media influencers on the reputation of corporate brands in crisis
Singh, Jaywant, Crisafulli, Benedetta, Quamina, La Toya, Xue, Melanie TaoJournal:
Journal of Business Research
DOI:
10.1016/j.jbusres.2020.03.039
Date:
April, 2020
File:
PDF, 6.68 MB
2020