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‘To trust or not to trust’: The impact of social media...

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‘To trust or not to trust’: The impact of social media influencers on the reputation of corporate brands in crisis

Singh, Jaywant, Crisafulli, Benedetta, Quamina, La Toya, Xue, Melanie Tao
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Journal:
Journal of Business Research
DOI:
10.1016/j.jbusres.2020.03.039
Date:
April, 2020
File:
PDF, 6.68 MB
2020
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