Examining the effect of customers’ perception of bank...

Scientific African 2020 / 07 Vol. 8

Examining the effect of customers’ perception of bank marketing communication on customer loyalty

Zephaniah, Chinedu Ogbonnaya, Ogba, Ike-Elechi, Izogo, Ernest Emeka
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Volume:
8
Journal:
Scientific African
DOI:
10.1016/j.sciaf.2020.e00383
Date:
July, 2020
File:
PDF, 1.17 MB
2020
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