Adolescents and handheld advertising: The roles of brand...

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Journal of Consumer Behaviour 2020 / 04

Adolescents and handheld advertising: The roles of brand familiarity and smartphone attachment in the processing of mobile advergames

van Berlo, Zeph M. C., van Reijmersdal, Eva A., Rozendaal, Esther
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Journal:
Journal of Consumer Behaviour
DOI:
10.1002/cb.1822
Date:
April, 2020
File:
PDF, 1.05 MB
2020
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