Do up-displayed eco-friendly products always perform...

Journal of Business Research 2020 / 06 Vol. 114

Do up-displayed eco-friendly products always perform better? The moderating role of psychological distance

Wang, Haizhong, Shen, Manqiong, (Amy) Song, Yiping, Phau, Ian
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Volume:
114
Journal:
Journal of Business Research
DOI:
10.1016/j.jbusres.2020.03.031
Date:
June, 2020
File:
PDF, 1.02 MB
2020
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