Impatience and savoring versus dread: Asymmetries in...

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Impatience and savoring versus dread: Asymmetries in anticipation explain consumer time preferences for positive versus negative events

Hardisty, David J., Weber, Elke U.
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Journal:
Journal of Consumer Psychology
DOI:
10.1002/jcpy.1169
Date:
April, 2020
File:
PDF, 14.42 MB
2020
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