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âDon't Forget that Others Are Watching, Too!â The Effect of Conversational Human Voice and Reply Length on Observers' Perceptions of Complaint Handling in Social Media
Javornik, Ana, Filieri, Raffaele, Gumann, RalphVolume:
50
Journal:
Journal of Interactive Marketing
DOI:
10.1016/j.intmar.2020.02.002
Date:
May, 2020
File:
PDF, 4.00 MB
2020