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The effect of âcoâcreation with consumersâ claims on purchase intention: The moderating role of product category performance information
Zuniga Huertas, Melby Karina, Pergentino, IngridJournal:
Creativity and Innovation Management
DOI:
10.1111/caim.12369
Date:
April, 2020
File:
PDF, 683 KB
2020