Book Review: Behavior Potpourri … On Knowing the Consumer

Book Review: Behavior Potpourri … On Knowing the Consumer

Payne, Stanley L., Schruben, Leonard W.
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Volume:
30
Journal:
Journal of Marketing
DOI:
10.1177/002224296603000418
Date:
October, 1966
File:
PDF, 88 KB
1966
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