THE INTERNATIONAL EXPANSION PROCESS: A MODEL AND EMPIRICAL...

THE INTERNATIONAL EXPANSION PROCESS: A MODEL AND EMPIRICAL EVIDENCE.

Smith, Anne, Zeithaml, Carl P.
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Volume:
1993
Journal:
Academy of Management Proceedings
DOI:
10.5465/ambpp.1993.10315372
Date:
August, 1993
File:
PDF, 576 KB
1993
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