Sales or reviews, which matters more to consumer preference...

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International Journal of Advertising 2020 / 04

Sales or reviews, which matters more to consumer preference and online advertising? – evidence from eye-tracking and self-reporting

Shi, Zhuomin, Zhang, Caiyun, Wu, Liangyu
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Journal:
International Journal of Advertising
DOI:
10.1080/02650487.2020.1755181
Date:
April, 2020
File:
PDF, 2.36 MB
2020
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