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Intensity of Sales Turnover and Promotional Expenditure and the Likelihood of New Product Success: Configurational Matrix of Fast Moving Consumer Goods (FMCG)
Trihatmoko, R. AgusVolume:
10
Journal:
Research in World Economy
DOI:
10.5430/rwe.v10n3p320
Date:
July, 2019
File:
PDF, 346 KB
2019