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Satisfaction, image, and loyalty can be enhanced with congruent olfactory treatments: the acid test of optician franchise stores in shopping centres and on the high street
Beerli, Asunción, Diaz-Meneses, Gonzalo, MartÃn-Santana, Josefa D.Journal:
Journal of Strategic Marketing
DOI:
10.1080/0965254X.2020.1755349
Date:
April, 2020
File:
PDF, 1.81 MB
2020