Investigating the Impacts of Individual Traits and Product...

International Journal of Marketing Studies 2017 / 09 Vol. 9; Iss. 5

Investigating the Impacts of Individual Traits and Product Characteristics on Customer Evaluation of Sweepstakes

Miwa, Yukihiro, Morisada, Makoto, Dahana, Wirawan D.
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Volume:
9
Journal:
International Journal of Marketing Studies
DOI:
10.5539/ijms.v9n5p1
Date:
September, 2017
File:
PDF, 651 KB
2017
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