Electronic word-of-mouth and consumer purchase intentions...

Electronic Commerce Research and Applications 2020 / 05 Vol. 41

Electronic word-of-mouth and consumer purchase intentions in social e-commerce

Zhao, Yang, Wang, Lin, Tang, Huijie, Zhang, Yaming
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Volume:
41
Journal:
Electronic Commerce Research and Applications
DOI:
10.1016/j.elerap.2020.100980
Date:
May, 2020
File:
PDF, 672 KB
2020
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