Conceptualizing a new model for luxury brand purchase...

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Journal of Transnational Management 2020 / 04

Conceptualizing a new model for luxury brand purchase intention in an emerging country setting

De Silva, Sattambi Sumith, Seeley, Eugene L., Ongsakul, Viput, Ahmed, Zafar U.
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Journal:
Journal of Transnational Management
DOI:
10.1080/15475778.2020.1734419
Date:
April, 2020
File:
PDF, 2.07 MB
2020
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