The impact of power on destination advertising...

Annals of Tourism Research 2020 / 07 Vol. 83

The impact of power on destination advertising effectiveness: The moderating role of arousal in advertising

Jiang, Hongyan, Tan, Huimin, Liu, Yeyi, Wan, Fang, Gursoy, Dogan
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Volume:
83
Journal:
Annals of Tourism Research
DOI:
10.1016/j.annals.2020.102926
Date:
July, 2020
File:
PDF, 858 KB
2020
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