The Moderator Effect of Communication in Marketing Channels...

The Moderator Effect of Communication in Marketing Channels of Distribution; The Case of Car’s Industry in Canada

Jean-Pierre Lévy Mangin, Tamás Koplyay, Christian Calmès
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Volume:
14
Language:
english
Pages:
17
DOI:
10.1007/s11294-007-9133-8
Date:
February, 2008
File:
PDF, 279 KB
english, 2008
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