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Marketing variables in macro-level diffusion models
Enar Ruiz-Conde, Peter S.H. Leeflang, Jaap E. WieringaVolume:
56
Pages:
29
Journal:
Management Review Quarterly
DOI:
10.1007/s11301-006-0013-8
Date:
November, 2006
File:
PDF, 262 KB
2006