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Evaluating Personalization: The AB Testing Pitfalls Companies Might Not Be Aware ofâA Spotlight on the Automotive Sector Websites
Esteller-Cucala, Maria, Fernandez, Vicenc, Villuendas, DiegoVolume:
3
Journal:
Frontiers in Artificial Intelligence
DOI:
10.3389/frai.2020.00020
Date:
April, 2020
File:
PDF, 394 KB
2020