Evaluating Personalization: The AB Testing Pitfalls...

Evaluating Personalization: The AB Testing Pitfalls Companies Might Not Be Aware of—A Spotlight on the Automotive Sector Websites

Esteller-Cucala, Maria, Fernandez, Vicenc, Villuendas, Diego
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Volume:
3
Journal:
Frontiers in Artificial Intelligence
DOI:
10.3389/frai.2020.00020
Date:
April, 2020
File:
PDF, 394 KB
2020
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