Designing an Omni-Experience to Save Retailing

Research-Technology Management 2020 / 05 Vol. 63; Iss. 3

Designing an Omni-Experience to Save Retailing

Artusi, Federico, Bellini, Emilio, Dell’Era, Claudio, Verganti, Roberto
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Volume:
63
Journal:
Research-Technology Management
DOI:
10.1080/08956308.2020.1733886
Date:
May, 2020
File:
PDF, 933 KB
2020
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